“No Matter Wear” is a comical campaign designed with a lo-fi, low budget production in mind. The campaign plays on the tired and cliche formula of outdoor outerwear shoots. Instead, we leveraged the fact that our campaign would be shot in front of green screen.

The final creative felt more like a meme than an advertisement, which meant better digital cut-through and consumer engagement. Because of the green screen we were able to transport our models from the arctic tundra to the moon.

*The above imagery is reference only and was not the final artwork.